Synthetic data
All sessions

s-2021

Simulated shopper

Oct 24, 2026, 4:14 PM UTC · desktop · search ads · Ridgeback 38L Pack · 15 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 210sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 320sOpened reviews · Ridgeback 38LOpened reviewsFit 31%
  4. 455sReviews filtered: fitFiltered reviews by fitFit 93%
  5. 51m 25sOpened reviews · Ridgeback 38LOpened reviewsFit 94%
  6. 62m 04sOpened reviews · Ridgeback 38LOpened reviewsFit 93%
  7. 72m 25sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  8. 82m 32sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit >99%
  9. 92m 35sExpanded returns · Ridgeback 38LExpanded returns policyFit >99%
  10. 103m 10sExpanded materials · Ridgeback 38LExpanded materialsFit >99%
  11. 113m 39sExpanded returns · Ridgeback 38LExpanded returns policyFit >99%
  12. 123m 47sSize M/L · 18–21 in torso · Ridgeback 38LChanged size selectionFit >99%
  13. 134m 00sSize guide · Ridgeback 38LOpened the size guideFit >99%
  14. 144m 13sAdded to cart · Ridgeback 38LAdded to cartFit >99%
  15. 4m 17sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.