All sessions
s-2022
Simulated shopperOct 28, 2026, 7:30 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 12 actions
abandonedcart $89
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 121sViewed Merino 200Viewed a product pageFit 22%
- 235sExpanded specs · Merino 200Expanded technical specsSuitability 40%
- 340sOpened reviews · Merino 200Opened reviewsSuitability 58%
- 41m 04sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
- 51m 31sCompare + Merino 200Added a product to compareSuitability >99%
- 61m 46sExpanded materials · Merino 200Expanded materialsSuitability >99%
- 71m 58sOpened reviews · Merino 200Opened reviewsSuitability >99%
- 82m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 92m 34sImage 1 · Merino 200Viewed a product imageSuitability >99%
- 102m 46sBrowsed catalogBrowsed the catalogSuitability >99%
- 112m 54sAdded to cart · Merino 200Added to cartSuitability >99%
- 3m 24sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance ×273.8×
- Expanded technical specs6.9×
- Opened reviews ×21.7×
- Expanded materials1.5×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.