Synthetic data
All sessions

s-2023

Simulated shopper

Oct 31, 2026, 7:12 PM UTC · mobile · email · Lumen 400 Headlamp · 10 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 257sCompare + Lumen 400Added a product to compareChoice 57%
  3. 31m 01sBrowsed catalogBrowsed the catalogChoice 42%
  4. 41m 33sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 84%
  5. 51m 37sOpened reviews · Lumen 400Opened reviewsValue 90%
  6. 62m 12sReviews filtered: valueFiltered reviews by valueValue 99%
  7. 72m 26sAdded to cart · Lumen 400Added to cartValue 99%
  8. 82m 53sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 02sCheckout startedStarted checkoutValue >99%
  10. 3m 19sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.