Synthetic data
All sessions

s-2025

Simulated shopper

Oct 29, 2026, 12:52 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 9 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 250sDelivery check · ZIP 74137Checked delivery date by ZIPDelivery 77%
  3. 31m 24sViewed Squall 2.5LViewed a product pageDelivery 70%
  4. 41m 33sDelivery check · ZIP 46386Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  5. 51m 45sDelivery check · ZIP 27089Checked delivery date by ZIPDelivery 99%
  6. 62m 08sDelivery check · ZIP 66643Checked delivery date by ZIPDelivery >99%
  7. 72m 18sImage 1 · Squall 2.5LViewed a product imageDelivery >99%
  8. 82m 39sAdded to cart · Squall 2.5LAdded to cartDelivery >99%
  9. 2m 56sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.