Synthetic data
All sessions

s-2026

Simulated shopper

Oct 22, 2026, 11:00 AM UTC · desktop · organic · Talus Trail Runner · 18 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 11sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 53sViewed Talus TrailViewed a product pageSuitability 95%
  5. 52m 22sExpanded shipping · Talus TrailExpanded shipping info→ the store shows Built-For Answer hereSuitability 87%
  6. 62m 27sCompare + Talus TrailAdded a product to compareSuitability 96%
  7. 72m 30sCompare + Cairn LowAdded a product to compareSuitability 89%
  8. 82m 37sAdded to cart · Talus TrailAdded to cartSuitability 93%
  9. 92m 51sViewed cartViewed cart (saw shipping cost)Suitability 91%
  10. 103m 26sBrowsed catalogBrowsed the catalogSuitability 89%
  11. 113m 34sSorted: price ascSorted by lowest priceValue 53%
  12. 124m 00sOpened reviews · Talus TrailOpened reviewsSuitability 57%
  13. 134m 03sSearch “free returns”Searched for shipping / deliverySuitability 64%
  14. 144m 24sOpened reviews · Talus TrailOpened reviewsSuitability 76%
  15. 154m 48sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 165m 00sDelivery check · ZIP 79452Checked delivery date by ZIPSuitability 97%
  17. 175m 24sDelivery check · ZIP 99380Checked delivery date by ZIPSuitability 50%
  18. 5m 46sLeft the store

Final guess

Suitability50%
Fit
<1%
Suitability
50%
Durability
<1%
Value
<1%
Delivery
50%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.