Synthetic data
All sessions

s-2027

Simulated shopper

Oct 30, 2026, 3:19 AM UTC · desktop · paid social · Ridgeback 48L Pack · 11 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 213sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 324sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 88%
  4. 441sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 99%
  5. 550sOpened reviews · Ridgeback 48LOpened reviewsValue 99%
  6. 61m 25sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 71m 37sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  8. 82m 00sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  9. 92m 22sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 102m 44sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  11. 3m 13sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Filtered reviews by value ×218.9×
  • Searched for a use-case or spec ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.