Synthetic data
All sessions

s-2028

Simulated shopper

Oct 29, 2026, 2:53 PM UTC · desktop · organic · Squall Pro 3L Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Squall ProViewed a product pageValue 34%
  3. 351sSorted: featuredRe-sorted the catalogNo clear doubt 61%
  4. 41m 14sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  5. 51m 47sViewed Squall 2.5LViewed a product page · Switched to a similar productNo clear doubt 64%
  6. 61m 58sBrowsed catalogBrowsed the catalogNo clear doubt 80%
  7. 72m 17sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 70%
  8. 82m 32sCompare + Squall ProAdded a product to compareChoice 94%
  9. 2m 47sLeft the store

Final guess

Choice94%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
6%
Delivery
<1%
Choice
94%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.