Synthetic data
All sessions

s-2029

Simulated shopper

Oct 28, 2026, 4:25 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 346sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 14sViewed Lumen 400Viewed a product pageFit 27%
  5. 51m 53sViewed Cairn LowViewed a product page · Switched to a similar productChoice 50%
  6. 62m 01sSize 9 · Cairn LowSelected a sizeFit 54%
  7. 72m 34sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  8. 82m 44sSize 8.5 · Cairn LowChanged size selection→ the store shows Fit Confidence hereFit 98%
  9. 93m 01sImage 2 · Cairn LowViewed a product imageFit 98%
  10. 3m 07sLeft the store

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.