All sessions
s-2030
Simulated shopperOct 29, 2026, 3:07 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 15sViewed Squall 2.5LViewed a product pageChoice 27%
- 223sBrowsed catalogBrowsed the catalogNo clear doubt 36%
- 340sViewed Cairn MidViewed a product pageNo clear doubt 49%
- 443sSize guide · Cairn MidOpened the size guideFit 49%
- 550sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit 99%
- 1m 10sLeft the store
Final guess
Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide90.5×
- Opened the size guide8.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.