Synthetic data
All sessions

s-2031

Simulated shopper

Nov 1, 2026, 5:24 PM UTC · mobile · search ads · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 244sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  3. 31m 12sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Decision Helper hereChoice 80%
  4. 41m 46sViewed Lumen 400Viewed a product pageChoice 82%
  5. 52m 16sViewed Squall 2.5LViewed a product pageChoice 82%
  6. 62m 25sBrowsed catalogBrowsed the catalogChoice 62%
  7. 72m 48sViewed Lumen 400Viewed a product page · Returned to a product viewed earlierChoice 91%
  8. 3m 07sLeft the store

Final guess

Choice91%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
91%
No clear doubt
8%
Why choicehow much likelier
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.