Synthetic data
All sessions

s-2032

Simulated shopper

Nov 2, 2026, 8:26 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 252sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 21sSearch “boots”Searched the catalogNo clear doubt 68%
  4. 1m 38sLeft the store

Final guess

No clear doubt68%
Fit
8%
Suitability
2%
Durability
3%
Value
3%
Delivery
6%
Choice
10%
No clear doubt
68%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.