Synthetic data
All sessions

s-2033

Simulated shopper

Oct 30, 2026, 1:20 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 221sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 355sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  4. 41m 03sSorted: price ascSorted by lowest priceNo clear doubt 73%
  5. 51m 43sOpened reviews · Kettle TiOpened reviewsNo clear doubt 50%
  6. 62m 18sOpened reviews · Kettle TiOpened reviewsValue 43%
  7. 72m 30sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 93%
  8. 82m 51sImage 2 · Kettle TiViewed a product imageDurability 93%
  9. 3m 16sLeft the store

Final guess

Durability93%
Fit
<1%
Suitability
4%
Durability
93%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.