Synthetic data
All sessions

s-2034

Simulated shopper

Oct 20, 2026, 4:33 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 18 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 16sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 37sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  5. 52m 05sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  6. 62m 28sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 52sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  8. 83m 27sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 36sBrowsed catalogBrowsed the catalogSuitability >99%
  10. 104m 16sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  11. 114m 48sViewed Cairn MidViewed a product pageSuitability >99%
  12. 125m 26sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  13. 136m 02sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 146m 18sImage 1 · Cairn MidViewed a product imageSuitability >99%
  15. 156m 49sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  16. 166m 56sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  17. 177m 22sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  18. 7m 37sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Searched for a use-case or spec ×217.5×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.