Synthetic data
All sessions

s-2036

Simulated shopper

Oct 25, 2026, 3:19 AM UTC · desktop · paid social · Emberline 20°F Down Bag · 15 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 230sExpanded warranty · Emberline 20°FExpanded warrantyDurability 55%
  3. 31m 09sOpened reviews · Emberline 20°FOpened reviewsDurability 72%
  4. 41m 23sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 87%
  5. 51m 45sImage 1 · Emberline 20°FViewed a product imageSuitability 90%
  6. 62m 24sSearch “long lasting base layer”Searched for sizing / fitDurability 59%
  7. 72m 45sSearch “waterproof jacket”Searched for a use-case or specSuitability 94%
  8. 83m 10sOpened reviews · Emberline 20°FOpened reviewsSuitability 93%
  9. 93m 20sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 53sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  11. 114m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 37sExpanded warranty · Emberline 20°FExpanded warrantySuitability >99%
  13. 135m 01sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  14. 145m 30sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  15. 5m 46sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.