Synthetic data
All sessions

s-2037

Simulated shopper

Oct 23, 2026, 1:41 AM UTC · mobile · organic · Emberline 20°F Down Bag · 13 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 05sSearch “wide fit hiking shoes”Searched for sizing / fitDurability 45%
  3. 31m 21sSorted: ratingRe-sorted the catalogNo clear doubt 41%
  4. 41m 32sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 62%
  5. 51m 57sExpanded warranty · Driftwood 2PExpanded warrantyDurability 59%
  6. 62m 27sViewed Emberline 20°FViewed a product pageNo clear doubt 54%
  7. 72m 57sOpened reviews · Emberline 20°FOpened reviews→ the store shows Durability Proof hereDurability 75%
  8. 83m 27sOpened reviews · Emberline 20°FOpened reviewsDurability 91%
  9. 93m 51sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 104m 05sAdded to cart · Emberline 20°FAdded to cartDurability >99%
  11. 114m 31sViewed cartViewed cart (saw shipping cost)Durability >99%
  12. 124m 36sCheckout startedStarted checkoutDurability >99%
  13. 4m 41sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.