Synthetic data
All sessions

s-2039

Simulated shopper

Oct 20, 2026, 5:10 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 214sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 332sViewed Ridgeback 38LViewed a product pageNo clear doubt 46%
  4. 51sLeft the store

Final guess

No clear doubt46%
Fit
8%
Suitability
3%
Durability
3%
Value
13%
Delivery
5%
Choice
22%
No clear doubt
46%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.