Synthetic data
All sessions

s-2040

Simulated shopper

Oct 30, 2026, 8:49 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 25sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 42m 05sCompare + Cairn MidAdded a product to compareChoice 70%
  5. 52m 38sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  6. 63m 16sCompare + Cairn MidAdded a product to compareChoice 99%
  7. 73m 48sCompare + Cairn LowAdded a product to compareChoice >99%
  8. 84m 24sOpened comparisonOpened the comparisonChoice >99%
  9. 94m 28sExpanded specs · Cairn MidExpanded technical specsChoice >99%
  10. 105m 05sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  11. 5m 32sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.