Synthetic data
All sessions

s-2041

Simulated shopper

Oct 23, 2026, 5:26 PM UTC · mobile · paid social · Lumen 400 Headlamp · 17 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 07sDelivery check · ZIP 91924Checked delivery date by ZIPDelivery 74%
  3. 31m 22sExpanded specs · Lumen 400Expanded technical specsDelivery 52%
  4. 41m 32sImage 1 · Lumen 400Viewed a product imageNo clear doubt 54%
  5. 51m 58sDelivery check · ZIP 30475Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 83%
  6. 62m 21sDelivery check · ZIP 55457Checked delivery date by ZIPDelivery 98%
  7. 73m 01sAdded to cart · Lumen 400Added to cartDelivery 98%
  8. 83m 18sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 50sPromo field focusedClicked into the promo-code fieldDelivery >99%
  10. 104m 26sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  11. 114m 55sImage 2 · Lumen 400Viewed a product imageDelivery >99%
  12. 124m 59sBrowsed catalogBrowsed the catalogDelivery >99%
  13. 135m 32sSorted: price ascSorted by lowest priceDelivery >99%
  14. 145m 36sBrowsed catalogBrowsed the catalogDelivery >99%
  15. 155m 42sSorted: price ascSorted by lowest priceDelivery >99%
  16. 166m 08sSorted: price descRe-sorted the catalogDelivery >99%
  17. 6m 18sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.