Synthetic data
All sessions

s-2043

Simulated shopper

Nov 1, 2026, 8:20 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 215sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 338sCompare + Cairn MidAdded a product to compareChoice 76%
  4. 459sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 51m 39sViewed Cairn LowViewed a product page · Switched to a similar productChoice 99%
  6. 62m 00sBrowsed catalogBrowsed the catalogChoice 99%
  7. 72m 32sImage 1 · Cairn LowViewed a product imageChoice 99%
  8. 83m 07sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 26sAdded to cart · Cairn MidAdded to cartChoice >99%
  10. 103m 48sViewed cartViewed cart (saw shipping cost)Choice >99%
  11. 113m 57sCheckout startedStarted checkoutChoice >99%
  12. 4m 07sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.