Synthetic data
All sessions

s-2044

Simulated shopper

Oct 28, 2026, 3:43 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 213sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 353sSize 11 · Cairn MidSelected a sizeFit 70%
  4. 41m 18sOpened reviews · Cairn MidOpened reviewsFit 84%
  5. 51m 48sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 97%
  6. 62m 19sImage 1 · Cairn MidViewed a product imageFit 97%
  7. 72m 35sViewed Ridgeback 38LViewed a product pageFit 94%
  8. 83m 00sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit 99%
  9. 93m 24sExpanded returns · Ridgeback 38LExpanded returns policyFit >99%
  10. 103m 57sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  11. 114m 30sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  12. 4m 52sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Selected a size ×212.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.