Synthetic data
All sessions

s-2045

Simulated shopper

Nov 1, 2026, 12:37 AM UTC · mobile · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 09sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 36sReviews filtered: valueFiltered reviews by valueValue 81%
  5. 51m 54sViewed Driftwood 2PViewed a product pageValue 78%
  6. 62m 31sBrowsed catalogBrowsed the catalogValue 80%
  7. 73m 04sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 96%
  8. 3m 15sLeft the store

Final guess

Value96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
96%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.