Synthetic data
All sessions

s-2046

Simulated shopper

Oct 21, 2026, 3:58 PM UTC · mobile · paid social · Lumen 400 Headlamp · 21 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 215sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 352sReviews filtered: valueFiltered reviews by valueValue 80%
  4. 41m 02sOpened reviews · Lumen 400Opened reviewsValue 77%
  5. 51m 21sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 61m 28sAdded to cart · Lumen 400Added to cartValue 98%
  7. 71m 46sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 10sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 92m 48sOpened reviews · Lumen 400Opened reviewsValue >99%
  10. 103m 07sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 26sViewed Merino 200Viewed a product pageValue >99%
  12. 123m 42sSize guide · Merino 200Opened the size guideValue >99%
  13. 133m 53sBrowsed catalogBrowsed the catalogValue >99%
  14. 144m 04sSorted: price ascSorted by lowest priceValue >99%
  15. 154m 28sOpened reviews · Merino 200Opened reviewsValue >99%
  16. 165m 07sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 175m 11sBrowsed catalogBrowsed the catalogValue >99%
  18. 185m 37sSorted: price ascSorted by lowest priceValue >99%
  19. 195m 52sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 12sCheckout startedStarted checkoutValue >99%
  21. 6m 21sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.