Synthetic data
All sessions

s-2047

Simulated shopper

Oct 26, 2026, 6:48 PM UTC · mobile · search ads · Lumen 400 Headlamp · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 231sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 357sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 57%
  4. 41m 02sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 66%
  5. 51m 35sImage 1 · Lumen 400Viewed a product imageNo clear doubt 50%
  6. 62m 00sOpened reviews · Lumen 400Opened reviewsDurability 77%
  7. 72m 25sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 41sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  9. 2m 48sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.