Synthetic data
All sessions

s-2048

Simulated shopper

Nov 2, 2026, 6:54 PM UTC · mobile · search ads · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 06sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 40sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 67%
  4. 41m 58sOpened reviews · Driftwood 2POpened reviewsSuitability 81%
  5. 52m 37sOpened reviews · Driftwood 2POpened reviewsSuitability 88%
  6. 62m 46sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 2m 53sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.