Synthetic data
All sessions

s-2049

Simulated shopper

Oct 26, 2026, 5:10 AM UTC · mobile · email · Cairn Low Hiking Shoe · 9 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 220sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 323sViewed Cairn LowViewed a product page · Switched to a similar productChoice 60%
  4. 448sExpanded returns · Cairn LowExpanded returns policyChoice 45%
  5. 51m 24sAdded to cart · Cairn LowAdded to cartChoice 45%
  6. 61m 39sCheckout startedStarted checkoutChoice 45%
  7. 71m 51sExpanded shipping · Cairn LowExpanded shipping infoNo clear doubt 49%
  8. 82m 23sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 72%
  9. 2m 30sLeft the store

Final guess

Delivery72%
Fit
3%
Suitability
<1%
Durability
<1%
Value
3%
Delivery
72%
Choice
9%
No clear doubt
13%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.