Synthetic data
All sessions

s-2053

Simulated shopper

Oct 29, 2026, 9:52 PM UTC · mobile · organic · Lumen 400 Headlamp · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 01sExpanded shipping · Lumen 400Expanded shipping infoDelivery 62%
  3. 31m 38sAdded to cart · Lumen 400Added to cartDelivery 62%
  4. 42m 17sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 88%
  5. 52m 38sRemoved from cart · Lumen 400Removed from cartValue 60%
  6. 63m 04sExpanded shipping · Lumen 400Expanded shipping infoDelivery 93%
  7. 73m 39sDelivery check · ZIP 74801Checked delivery date by ZIPDelivery >99%
  8. 84m 07sViewed Squall 2.5LViewed a product pageDelivery >99%
  9. 94m 36sDelivery check · ZIP 89841Checked delivery date by ZIPDelivery >99%
  10. 105m 16sOpened reviews · Squall 2.5LOpened reviewsDelivery >99%
  11. 115m 52sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 126m 06sAdded to cart · Squall 2.5LAdded to cartDelivery >99%
  13. 6m 23sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.