Synthetic data
All sessions

s-2054

Simulated shopper

Nov 1, 2026, 4:27 AM UTC · desktop · email · Squall 2.5L Rain Shell · 11 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 215sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 347sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 01sImage 1 · Squall 2.5LViewed a product imageSuitability 98%
  5. 51m 30sCompare + Squall 2.5LAdded a product to compare→ the store shows Built-For Answer hereSuitability 99%
  6. 61m 49sCompare + Squall ProAdded a product to compareSuitability 95%
  7. 72m 05sExpanded specs · Squall 2.5LExpanded technical specsSuitability 99%
  8. 82m 11sAdded to cart · Squall 2.5LAdded to cartSuitability 99%
  9. 92m 34sViewed cartViewed cart (saw shipping cost)Suitability 99%
  10. 102m 39sCheckout startedStarted checkoutSuitability 99%
  11. 2m 46sPurchased

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.