Synthetic data
All sessions

s-2055

Simulated shopper

Oct 30, 2026, 2:02 PM UTC · mobile · email · Emberline 20°F Down Bag · 16 actions

abandonedcart $478

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 341sDelivery check · ZIP 49512Checked delivery date by ZIPDelivery 55%
  4. 459sAdded to cart · Ridgeback 48LAdded to cartDelivery 55%
  5. 51m 07sCheckout startedStarted checkoutDelivery 55%
  6. 61m 34sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 44%
  7. 71m 57sViewed Emberline 20°FViewed a product pageChoice 46%
  8. 82m 03sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 55%
  9. 92m 41sAdded to cart · Emberline 20°FAdded to cartDelivery 55%
  10. 103m 20sDelivery check · ZIP 30298Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  11. 113m 52sBrowsed catalogBrowsed the catalogDelivery 93%
  12. 123m 59sOpened reviews · Emberline 20°FOpened reviewsDelivery 96%
  13. 134m 23sReviews filtered: valueFiltered reviews by valueDelivery 97%
  14. 144m 53sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 99%
  15. 155m 32sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  16. 5m 38sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP ×221.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.