Synthetic data
All sessions

s-2057

Simulated shopper

Oct 25, 2026, 6:17 AM UTC · desktop · paid social · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 26sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 42m 06sReviews filtered: durabilityFiltered reviews by durabilityDurability 88%
  5. 52m 19sOpened reviews · Ridgeback 38LOpened reviewsDurability 91%
  6. 62m 53sSearch “warranty”Searched for durability / warranty→ the store shows Durability Proof hereDurability >99%
  7. 73m 26sDelivery check · ZIP 69667Checked delivery date by ZIPDurability >99%
  8. 3m 48sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.