Synthetic data
All sessions

s-2058

Simulated shopper

Oct 28, 2026, 6:46 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 17 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall ProViewed a product pageChoice 29%
  2. 255sCompare + Squall ProAdded a product to compareChoice 76%
  3. 31m 03sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 30sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 99%
  5. 51m 37sCompare + Squall 2.5LAdded a product to compareChoice >99%
  6. 61m 47sCompare + Squall ProAdded a product to compareChoice >99%
  7. 72m 02sBrowsed catalogBrowsed the catalogChoice >99%
  8. 82m 16sSorted: price descRe-sorted the catalogChoice >99%
  9. 92m 53sViewed Merino 200Viewed a product pageChoice >99%
  10. 103m 11sCompare + Merino 200Added a product to compareChoice >99%
  11. 113m 32sImage 1 · Merino 200Viewed a product imageChoice >99%
  12. 123m 52sCompare + Merino 200Added a product to compareChoice >99%
  13. 134m 12sCompare + Merino 200Added a product to compareChoice >99%
  14. 144m 31sAdded to cart · Merino 200Added to cartChoice >99%
  15. 154m 59sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 165m 04sCheckout startedStarted checkoutChoice >99%
  17. 5m 32sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×711.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.