Synthetic data
All sessions

s-2059

Simulated shopper

Oct 23, 2026, 5:57 PM UTC · desktop · search ads · Driftwood 2P Tent · 20 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 15sSearch “discount code”Searched for deals / priceValue 81%
  4. 41m 38sOpened reviews · Driftwood 2POpened reviewsValue 86%
  5. 52m 00sOpened reviews · Driftwood 2POpened reviewsValue 86%
  6. 62m 31sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 91%
  7. 72m 53sOpened reviews · Driftwood 2POpened reviewsDurability 95%
  8. 83m 15sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 44sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  10. 104m 21sBrowsed catalogBrowsed the catalogDurability >99%
  11. 115m 00sSorted: price ascSorted by lowest priceDurability >99%
  12. 125m 22sImage 1 · Driftwood 2PViewed a product imageDurability >99%
  13. 135m 27sImage 2 · Driftwood 2PViewed a product imageDurability >99%
  14. 145m 35sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  15. 156m 07sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 166m 46sPromo field focusedClicked into the promo-code fieldDurability 99%
  17. 177m 08sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  18. 187m 35sViewed cartViewed cart (saw shipping cost)Durability >99%
  19. 197m 54sCheckout startedStarted checkoutDurability >99%
  20. 8m 06sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.