Synthetic data
All sessions

s-2060

Simulated shopper

Oct 29, 2026, 9:53 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 9 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 231sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 353sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 45%
  4. 41m 06sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 41%
  5. 51m 37sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 62%
  6. 61m 45sDelivery check · ZIP 87553Checked delivery date by ZIPDelivery 49%
  7. 71m 51sDelivery check · ZIP 54733Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 92%
  8. 82m 07sImage 1 · Squall 2.5LViewed a product imageDelivery 79%
  9. 2m 24sLeft the store

Final guess

Delivery79%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
79%
Choice
<1%
No clear doubt
21%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.