Synthetic data
All sessions

s-2061

Simulated shopper

Nov 1, 2026, 6:29 PM UTC · mobile · email · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 356sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 06sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 51m 37sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice 67%
  6. 62m 10sViewed Talus TrailViewed a product page · Switched to a similar productChoice 97%
  7. 2m 35sLeft the store

Final guess

Choice97%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
97%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.