Synthetic data
All sessions

s-2062

Simulated shopper

Nov 1, 2026, 11:01 AM UTC · desktop · organic · Kettle Ti Stove Kit · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 244sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 31m 00sCompare + Kettle TiAdded a product to compareChoice 50%
  4. 41m 11sImage 2 · Kettle TiViewed a product imageChoice 43%
  5. 51m 51sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability 73%
  6. 62m 24sViewed Ridgeback 38LViewed a product pageSuitability 61%
  7. 2m 28sLeft the store

Final guess

Suitability61%
Fit
<1%
Suitability
61%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
29%
No clear doubt
10%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.