Synthetic data
All sessions

s-2063

Simulated shopper

Oct 31, 2026, 5:49 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn LowViewed a product pageChoice 31%
  2. 240sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 356sSorted: price ascSorted by lowest priceValue 59%
  4. 41m 25sAdded to cart · Cairn LowAdded to cartValue 59%
  5. 51m 54sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  6. 62m 17sRemoved from cart · Cairn LowRemoved from cartValue >99%
  7. 72m 41sSearch “tent”Searched the catalogValue >99%
  8. 82m 50sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 10sSearch “discount code”Searched for deals / priceValue >99%
  10. 103m 35sCompare + Cairn LowAdded a product to compareValue >99%
  11. 113m 43sCompare + Talus TrailAdded a product to compareValue >99%
  12. 3m 47sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.