Synthetic data
All sessions

s-2064

Simulated shopper

Oct 31, 2026, 1:46 PM UTC · desktop · paid social · Ridgeback 38L Pack · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 227sExpanded warranty · Ridgeback 38LExpanded warrantyDurability 43%
  3. 31m 06sSorted: featuredRe-sorted the catalogNo clear doubt 66%
  4. 41m 26sSearch “boots”Searched the catalogNo clear doubt 85%
  5. 1m 43sLeft the store

Final guess

No clear doubt85%
Fit
1%
Suitability
2%
Durability
9%
Value
<1%
Delivery
2%
Choice
1%
No clear doubt
85%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.