Synthetic data
All sessions

s-2065

Simulated shopper

Oct 20, 2026, 2:12 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 14 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 231sDelivery check · ZIP 50448Checked delivery date by ZIPDelivery 77%
  3. 31m 04sBrowsed catalogBrowsed the catalogDelivery 68%
  4. 41m 22sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 93%
  5. 51m 59sDelivery check · ZIP 79031Checked delivery date by ZIPDelivery 99%
  6. 62m 06sExpanded returns · Kettle TiExpanded returns policyDelivery >99%
  7. 72m 18sDelivery check · ZIP 58506Checked delivery date by ZIPDelivery >99%
  8. 82m 41sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  9. 92m 46sImage 1 · Kettle TiViewed a product imageDelivery >99%
  10. 102m 52sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  11. 113m 00sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  12. 123m 07sAdded to cart · Kettle TiAdded to cartDelivery >99%
  13. 133m 22sCheckout startedStarted checkoutDelivery >99%
  14. 3m 47sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Checked delivery date by ZIP ×321.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.