Synthetic data
All sessions

s-2066

Simulated shopper

Oct 28, 2026, 5:45 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 11sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 41m 36sSize guide · Cairn MidOpened the size guideNo clear doubt 38%
  5. 51m 40sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 70%
  6. 61m 46sAdded to cart · Cairn MidAdded to cartDelivery 70%
  7. 72m 00sViewed cartViewed cart (saw shipping cost)Delivery 94%
  8. 82m 19sExpanded returns · Cairn MidExpanded returns policyDelivery 96%
  9. 92m 48sDelivery check · ZIP 99463Checked delivery date by ZIPDelivery >99%
  10. 103m 01sExpanded returns · Cairn MidExpanded returns policyDelivery >99%
  11. 3m 31sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.