Synthetic data
All sessions

s-2067

Simulated shopper

Oct 21, 2026, 12:46 PM UTC · desktop · organic · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 06sExpanded materials · Talus TrailExpanded materialsDurability 46%
  3. 31m 09sSearch “jacket”Searched the catalogDurability 36%
  4. 41m 24sOpened reviews · Talus TrailOpened reviewsDurability 53%
  5. 51m 47sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 95%
  6. 62m 19sOpened reviews · Talus TrailOpened reviewsSuitability 95%
  7. 72m 22sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  8. 82m 51sSearch “headlamp”Searched the catalogSuitability >99%
  9. 93m 22sImage 1 · Talus TrailViewed a product imageSuitability >99%
  10. 103m 58sImage 2 · Talus TrailViewed a product imageSuitability >99%
  11. 114m 37sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  12. 124m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 24sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  14. 5m 49sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.