Synthetic data
All sessions

s-2068

Simulated shopper

Oct 22, 2026, 10:56 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 26sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 57sSorted: price ascSorted by lowest priceValue 47%
  5. 52m 14sBrowsed catalogBrowsed the catalogNo clear doubt 56%
  6. 62m 36sImage 1 · Cairn MidViewed a product imageNo clear doubt 84%
  7. 72m 57sSize guide · Cairn MidOpened the size guideNo clear doubt 88%
  8. 83m 25sOpened reviews · Cairn MidOpened reviewsNo clear doubt 71%
  9. 93m 44sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 94%
  10. 104m 10sBrowsed catalogBrowsed the catalogFit 87%
  11. 114m 49sSorted: price ascSorted by lowest priceFit 58%
  12. 125m 03sBrowsed catalogBrowsed the catalogFit 38%
  13. 135m 32sSorted: price ascSorted by lowest priceValue 69%
  14. 146m 03sViewed Cairn LowViewed a product page · Switched to a similar productValue 79%
  15. 6m 18sLeft the store

Final guess

Value79%
Fit
3%
Suitability
<1%
Durability
<1%
Value
79%
Delivery
<1%
Choice
<1%
No clear doubt
18%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Browsed the catalog ×51.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.