Synthetic data
All sessions

s-2069

Simulated shopper

Nov 1, 2026, 11:13 PM UTC · mobile · email · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 253sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 04sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 48%
  4. 41m 35sOpened reviews · Squall 2.5LOpened reviewsSuitability 38%
  5. 51m 43sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 97%
  6. 61m 52sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  7. 71m 55sExpanded materials · Squall 2.5LExpanded materialsSuitability 99%
  8. 82m 12sExpanded materials · Squall 2.5LExpanded materialsSuitability 99%
  9. 92m 23sSize guide · Squall 2.5LOpened the size guideSuitability 98%
  10. 2m 31sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Expanded materials ×31.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.