Synthetic data
All sessions

s-2070

Simulated shopper

Oct 28, 2026, 4:08 AM UTC · mobile · organic · Emberline 20°F Down Bag · 13 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 241sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
  3. 31m 03sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 91%
  4. 41m 43sCompare + Emberline 20°FAdded a product to compareSuitability 88%
  5. 52m 15sBrowsed catalogBrowsed the catalogSuitability 89%
  6. 62m 30sExpanded specs · Emberline 20°FExpanded technical specsSuitability 97%
  7. 72m 43sOpened reviews · Emberline 20°FOpened reviewsSuitability 99%
  8. 83m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 15sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  10. 103m 39sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  11. 113m 53sViewed cartViewed cart (saw shipping cost)Suitability >99%
  12. 124m 03sCheckout startedStarted checkoutSuitability >99%
  13. 4m 25sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.