Synthetic data
All sessions

s-2071

Simulated shopper

Nov 1, 2026, 2:46 PM UTC · desktop · paid social · Ridgeback 38L Pack · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 07sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 40%
  4. 41m 28sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 56%
  5. 51m 57sSearch “tent”Searched the catalogNo clear doubt 80%
  6. 62m 31sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 53%
  7. 72m 43sOpened reviews · Ridgeback 38LOpened reviewsSuitability 68%
  8. 83m 15sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 66%
  9. 93m 49sCompare + Ridgeback 38LAdded a product to compareSuitability 58%
  10. 104m 17sCompare + Ridgeback 48LAdded a product to compareSuitability 53%
  11. 114m 24sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 94%
  12. 124m 43sCompare + Ridgeback 48LAdded a product to compareChoice 99%
  13. 134m 57sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  14. 145m 26sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  15. 155m 42sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  16. 165m 57sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  17. 176m 08sDelivery check · ZIP 76446Checked delivery date by ZIPChoice >99%
  18. 6m 32sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.