Synthetic data
All sessions

s-2072

Simulated shopper

Oct 25, 2026, 5:34 AM UTC · desktop · email · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 09sViewed Merino 200Viewed a product pageNo clear doubt 47%
  4. 41m 34sSorted: featuredRe-sorted the catalogNo clear doubt 78%
  5. 52m 13sBrowsed catalogBrowsed the catalogNo clear doubt 89%
  6. 62m 31sExpanded warranty · Merino 200Expanded warrantyNo clear doubt 90%
  7. 72m 48sBrowsed catalogBrowsed the catalogNo clear doubt 96%
  8. 3m 05sLeft the store

Final guess

No clear doubt96%
Fit
<1%
Suitability
<1%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
96%
Why no clear doubthow much likelier
  • Browsed the catalog ×32.3×
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.