Synthetic data
All sessions

s-2073

Simulated shopper

Oct 23, 2026, 12:32 AM UTC · desktop · search ads · Squall Pro 3L Shell · 18 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 210sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 324sViewed Squall ProViewed a product pageNo clear doubt 41%
  4. 441sSearch “winter hiking boots”Searched for a use-case or specSuitability 68%
  5. 51m 19sSearch “merino”Searched the catalogSuitability 54%
  6. 61m 48sOpened reviews · Squall ProOpened reviewsSuitability 78%
  7. 71m 54sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 81m 57sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 92m 24sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  10. 102m 27sSize S · Squall ProSelected a sizeSuitability >99%
  11. 112m 41sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  12. 123m 02sImage 2 · Squall ProViewed a product imageSuitability >99%
  13. 133m 09sOpened reviews · Squall ProOpened reviewsSuitability >99%
  14. 143m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 153m 52sAdded to cart · Squall ProAdded to cartSuitability >99%
  16. 164m 01sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 174m 16sCheckout startedStarted checkoutSuitability >99%
  18. 4m 24sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.