Synthetic data
All sessions

s-2076

Simulated shopper

Oct 25, 2026, 10:34 AM UTC · desktop · email · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 13sViewed Cairn LowViewed a product pageNo clear doubt 62%
  4. 41m 47sSearch “fuel canister compatible”Searched for a use-case or specSuitability 68%
  5. 51m 53sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 82%
  6. 61m 59sSearch “fuel canister compatible”Searched for a use-case or specSuitability 98%
  7. 72m 22sViewed Ridgeback 38LViewed a product pageSuitability 98%
  8. 82m 45sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  9. 92m 50sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  10. 3m 14sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.