All sessions
s-2077
Simulated shopperOct 22, 2026, 1:28 AM UTC · desktop · email · Merino 200 Base Layer Crew · 13 actions
purchasedcart $89
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 18sViewed Emberline 20°FViewed a product pageSuitability 24%
- 248sViewed Merino 200Viewed a product pageNo clear doubt 31%
- 31m 15sExpanded materials · Merino 200Expanded materialsDurability 53%
- 41m 53sExpanded specs · Merino 200Expanded technical specsSuitability 39%
- 52m 19sImage 1 · Merino 200Viewed a product imageNo clear doubt 50%
- 62m 59sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 69%
- 73m 23sExpanded specs · Merino 200Expanded technical specsSuitability 89%
- 84m 01sImage 2 · Merino 200Viewed a product imageSuitability 84%
- 94m 09sOpened reviews · Merino 200Opened reviewsSuitability 96%
- 104m 31sAdded to cart · Merino 200Added to cartSuitability 96%
- 114m 53sViewed cartViewed cart (saw shipping cost)Suitability 98%
- 125m 20sCheckout startedStarted checkoutSuitability 98%
- 5m 39sPurchased
Final guess
Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
- Expanded technical specs ×36.9×
- Opened reviews1.7×
- Viewed a product image ×21.2×
- Expanded materials1.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.