Synthetic data
All sessions

s-2078

Simulated shopper

Oct 27, 2026, 7:32 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 338sCompare + Cairn LowAdded a product to compareChoice 74%
  4. 447sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  5. 553sOpened reviews · Cairn LowOpened reviewsChoice 85%
  6. 658sImage 1 · Cairn LowViewed a product imageChoice 89%
  7. 71m 09sExpanded specs · Cairn LowExpanded technical specsChoice 84%
  8. 81m 41sImage 2 · Cairn LowViewed a product imageChoice 80%
  9. 92m 04sViewed Talus TrailViewed a product page · Switched to a similar productChoice 99%
  10. 102m 14sAdded to cart · Cairn LowAdded to cartChoice 99%
  11. 2m 18sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.