Synthetic data
All sessions

s-2079

Simulated shopper

Oct 28, 2026, 10:12 AM UTC · mobile · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Talus TrailViewed a product pageChoice 23%
  2. 243sExpanded shipping · Talus TrailExpanded shipping infoDelivery 53%
  3. 31m 09sOpened reviews · Talus TrailOpened reviewsDelivery 49%
  4. 41m 33sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 97%
  5. 52m 12sOpened reviews · Talus TrailOpened reviewsDelivery 95%
  6. 62m 35sReviews filtered: durabilityFiltered reviews by durabilityDurability 73%
  7. 73m 04sViewed Squall ProViewed a product pageDurability 71%
  8. 83m 09sSearch “boots”Searched the catalogDurability 65%
  9. 93m 23sOpened reviews · Squall ProOpened reviewsDurability 80%
  10. 103m 39sReviews filtered: deliveryFiltered reviews by shippingDelivery 81%
  11. 3m 58sLeft the store

Final guess

Delivery81%
Fit
<1%
Suitability
<1%
Durability
19%
Value
<1%
Delivery
81%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Expanded shipping info13.0×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.