Synthetic data
All sessions

s-2081

Simulated shopper

Oct 31, 2026, 10:23 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 14 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 09sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 29sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  4. 41m 47sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability >99%
  5. 52m 19sSearch “headlamp”Searched the catalogDurability >99%
  6. 62m 35sBrowsed catalogBrowsed the catalogDurability 99%
  7. 73m 05sDelivery check · ZIP 60240Checked delivery date by ZIPDurability 99%
  8. 83m 19sDelivery check · ZIP 39017Checked delivery date by ZIPDurability 90%
  9. 93m 29sExpanded warranty · Merino 200Expanded warrantyDurability 99%
  10. 103m 35sImage 1 · Merino 200Viewed a product imageDurability 99%
  11. 113m 53sAdded to cart · Merino 200Added to cartDurability 99%
  12. 124m 00sViewed cartViewed cart (saw shipping cost)Durability 98%
  13. 134m 25sCheckout startedStarted checkoutDurability 98%
  14. 4m 45sPurchased

Final guess

Durability98%
Fit
<1%
Suitability
<1%
Durability
98%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.